Overview
We crafted a campaign to showcase Andaz Abu Dhabi hotel's unique character and experiences. By immersing ourselves in each location's ambiance, we created tailored content that resonated with the audience, ensuring a cohesive brand identity across platforms.
Client
ANDAZ
Industry
Hospitality
Service
Concept
Content production
Campaign
Duration
3 weeks
The Challenge
Executing the Andaz Take Over campaign in just three weeks was quite a challenge. Content production often had to be done in just one day on-site. Coordinating multiple international locations, aligning creative visions, and ensuring smooth content delivery under such tight deadlines required careful planning and efficient execution. Overcoming logistical hurdles, managing diverse teams, and maintaining high quality while sticking to the tight schedule were crucial to the project's success.
The Solution
To meet the tight deadline and create high-quality content, we used a fast-paced editing style focused on lifestyle imagery and creative transitions. Prioritizing visually striking shots of each Andaz location, we produced engaging and informative content within the demanding project timeline.
