Overview
Sandos, a popular burger joint from Al Ain, aimed to revamp its brand image. We created the "Always Great" campaign, aligning Sandos with five exceptional athletes to portray the burger joint as a champion. Our approach involved a complete rebranding and an engaging social media campaign. This partnership between athletic achievement and culinary expertise elevated Sandos to new heights in the burger market.
Client
Sandos
Industry
Food and beverage
Service
Branding
Social Media
Content production
Duration
6 Week
The Challenge
Positioning Sandos as the first burger joint to expand beyond Al Ain and conquer the broader market was a significant challenge. Breaking into the highly competitive F&B scene of the UAE, dominated by established brands, required a distinct and compelling proposition. Overcoming the perception of being a regional brand and establishing Sandos as a serious contender on a larger scale demanded a strategic approach to communicate the brand's unique identity and quality effectively.
The Solution
To expand Sandos beyond Al Ain, we focused on showcasing the brand's exceptional quality and consistency through the "Always Great" campaign and by associating Sandos with world-class athletes. This helped elevate the brand to a global standard, challenging the notion of Sandos as a regional brand and positioning it as an exceptional culinary experience.
