Overview
This campaign turned wraps into personalities, each with a bold character and a story to tell. Through playful visuals and snappy copy, we made every wrap feel like an experience—crave-worthy, memorable, and impossible to ignore.
Client
Slaw
Industry
Food and Beverage
Service
Product Launch
Campaign
Content production
Duration
3 weeks
The Challenge
Standing out in a crowded fast-food market where wraps are often overlooked. We needed to make each wrap feel unique, exciting, and worth choosing over the competition. The challenge was turning a simple menu item into a craveable, personality-driven experience that captured attention and drove sales.
The Solution
We gave each wrap a distinct personality, transforming them into bold, character-driven icons. Through playful storytelling, vibrant visuals, and snappy copy, we made the menu feel dynamic and engaging. This approach not only grabbed attention but also created an emotional connection, making the wraps more than just a meal—they became a must-try experience.
